Divine Wellbeing -
From Offline to Fully Booked
The Brief
Divine Wellbeing, a sole-operated massage therapy business in Timaru, came to Honeydew Creative with no existing website and limited online presence. The goal was clear:
Create a professional, calming online brand presence
Educate potential clients about specialised treatments
Integrate an easy-to-use booking system with prepayment options
Attract the right clientele and support long-term business growth
The Design Solution
We designed a soothing, modern website that reflects the healing, restorative experience of Divine Wellbeing’s treatments. The visual aesthetic draws on natural tones, soft typography, and wellness-inspired imagery to immediately put visitors at ease.
Each service was clearly laid out with informative content, benefits, and FAQs to support client decision-making. Calls to action were thoughtfully placed throughout the site to encourage booking and inquiry.
The Booking System
We integrated Fresha.com as the online booking platform — allowing clients to view available treatments, check availability, and prepay for appointments. This streamlined the admin load for the business and encouraged greater commitment from clients.
The booking button is prominently displayed across key pages, making the process effortless from start to finish.
Who Divine Wellbeing Helps
Chrissie from Divine Wellbeing supports individuals seeking professional, personalised massage therapy — from stressed professionals and busy parents to those managing chronic pain, anxiety, or tension.
Popular services include:
Reflexology for full-body balance
Deep Tissue Massage for chronic muscle tension
Pregnancy Massage for support during each trimester
The approach is grounded in empathy, listening, and tailoring each treatment to the client’s unique needs.
Features That Matters
Mobile-friendly design
SEO-rich content to boost local visibility
Fresha booking system integration
Warm, welcoming service descriptions
Custom image galleries and testimonials
Clear contact and policy information
Each feature was chosen with functionality and conversion in mind — building trust while guiding users toward booking.
Target Audience
We designed Divine Wellbeing’s website with their ideal client in mind:
Health-conscious individuals seeking relief from physical or emotional stress
Local clients in Timaru looking for trusted, professional massage therapy
First-time visitors needing reassurance and clear information
Busy individuals who value the convenience of online booking and prepayment
The tone, layout, and content all speak to an audience that values care, clarity, and results.
The Results
Since launching Chrissie's new website, Divine Wellbeing has seen significant improvements:
100% increase in advance bookings, with appointments now scheduled up to two months ahead.
Reduced cancellations due to the upfront payment system, giving the business greater financial stability and planning capabilities.
Broader online reach, attracting new clients who discover Divine Wellbeing through search engines and the website.
Consistent online bookings with zero admin stress
Now with a professional online presence, Divine Wellbeing enjoys streamlined operations and an engaged, growing client base.
What Chrissie Said:
" Debbie's wizz ninja fingers whipped up some great plans for my business and wow, how amazing."
Chrissie Hattingh - Divine Wellbeing
Designing Divine Wellbeing
is a powerful example of what happens when thoughtful design meets strategic planning - and when a passionate wellness practitioner has the right digital tools to grow her business.